Posts Tagged ‘jobs’

Peets Coffee Pioneered Really Good Coffee

Peets Coffee Started The Whole Coffee Experience On The West Coast

Flashback: Peets Coffee in Berkeley, California at the original roasteria on the corner of Walnut and Vine – three blocks away from the pediatrician who tended me as a child. It is 1967, I can remember standing in line with 20-50 other people everyday waiting for my cup of java.

Most of us had our favorite ceramic mugs in our hands because they knocked a dime off the price if you had your own cup…

and we were an ecologically conscious group.

Berkeley in the 60’s – Who’d of Thought – History in the Making

Talk About a Piece of Nostalgia. People’s Park and all. Janice and Jimmy and The Dead…

If I remember correctly, it cost $.55 and $.45 if you had your own cup. The dime made a difference but the real reason was the flavor. It tasted better in ceramic.

The coffee was so darn good and the smells coming out of that place were comforting and wonderful. Aroma central…

It generally didn’t matter what time of day it was either, it was always busy – which was cool because the staff was great – friendly, and they obviously loved their jobs and Peets coffee.

 

Fast, Hot, Fresh and Exceptional Coffee

They were pretty fast too, but we didn’t mind waiting. The coffee was worth it. At fourteen, it amazed me how fast they moved and how much coffee they brewed – and how they made it taste so good.

Because it was so busy, the coffee was always freshly brewed. I didn’t drink espresso back then. Drinking doppios was an acquired taste.

Can’t Remember My First Cup…

Thinking back I can’t remember when I wasn’t a coffee drinker – and yet I can’t remember my "first cup" either.

As I write this, that was 40 years ago.

Whether Peets was my first coffee experience – or not – I couldn’t tell you at this point. But it became the standard in my mind and in my palate against which all other coffee has been measured since.

It was the place where I learned to appreciate quality.

This little store on the corner of Walnut and Vine in Berkeley was the birthplace of the modern day espresso company of today and in many repects the origin of Starbucks.

Alfred Peet was a master of his craft.

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